Marketing Product Specialist – Rural Real Estate

Job No: ELDERS209394
Location: Adelaide, SA (location flexible)

  • Part of an amazing team and culture 
  • Flexibility + access to professional development 
  • Career development opportunity 

A permanent marketing product specialist role within an iconic ASX-listed Australian agribusiness developing, deploying and maintaining marketing plans for our Rural Real Estate division. The role is perfect for someone with a mix of both agribusiness and Real Estate experience. 


Elders means different things to different people. But at the heart of it, Elders is there for farmers and we have been there for more seasons than most can remember. As Australia’s leading ASX-listed agribusiness, Elders is now working hard to ensure a sustainable future for Agriculture. A voice on the landscape, an industry advocate, a supporter of community and investor in innovation. We’re part of the landscape, part of the communities we call home, part of Australia’s history and we are entrenched in Australian agriculture. 


As part of our large high performing Marketing team and reporting to the National Marketing Manager, you will work directly with the rural real estate network and water broking teams providing direction to the development, execution and maintenance of all marketing campaigns and activities. 

This newly created role will elevate the Elders rural real estate presence, agent and transaction marketing business across the country through increased digital advertising and SEO, PR, signage, EDM and press advertising. 


As a key member of the marketing team, you will enjoy a varied day including: 

  • Work collaboratively with the Elders marketing and communication team to develop rural Real Estate marketing plans in alignment with wider Elders marketing and branding activities.  
  • Promote and actively utilise research and data driven solutions to underpin marketing and communications planning for the rural real estate business 
  • Gather competitive information from primary sources; including media coverage about key competitors and industry players to inform plans  
  • Work with national stakeholders to bring a consistent approach to brand, agent and listings 


To succeed at Elders, you: 

  • Have at least 5 years’ experience in a strategic marketing position 
  • Have experience in, exposure to or knowledge of agriculture and/or rural Australia and Real Estate 
  • Are comfortable and thrive in a collaborative and results-focussed working environment 
  • Have demonstrated experience designing, planning and managing projects, strategy and calendars with complex stakeholder relationships 
  • Ability to develop content for website, PR, social media on real estate agents and large listings 
  • Are able to manage competing deadlines, stakeholders and audiences. 
  • Show initiative and drive to provide high levels of service and proactive thinking 
  • Use your strong consulting and networking skills across all levels of the organisation 


We will provide you with: 

  • Training and professional development 
  • Flexible working arrangements that promote a positive and healthy work-life balance 
  • Access to discounts and offers from our partners and suppliers 
  • Access to an expansive network of agribusiness specialists to draw upon - there will always be someone in a pink shirt ready to lend a hand 

We invest in our staff to ensure everyone who joins Elders is set up to succeed, from training and conferences to industry experts well within your reach offering support and guidance. We want you to thrive and be proud to put on the pink shirt. When you join the Elders team, you have the backing of an iconic Australian agricultural brand and a team of passionate individuals supporting and challenging you on your journey. 

For a greater insight into the Elders family, be sure to check out our website at 

Apply now for this unique opportunity or for a confidential discussion please contact Grant Warland, National Marketing Manager 0400 656 063.

Please note applications may be short-listed and progressed prior to the closing date. 

At Elders, we want our people to reflect the communities we operate in, and encourage applications from a diverse range of people, backgrounds and experiences. 


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